What is the need of E-mail marketing in this era of social media?

There are numerous social media platforms accessible, yet email marketing gives numerous different advantages over social media marketing. A portion of the benefits are  

• Drawbacks of Social media: It's a bit much that your targeted audience is available on a social networking platform. Ninety-four percent of web customers use email, so there are more odds of individuals seeing your email when compared to the social networking page.
• Customization: Through social media platforms it is beyond the realm of imagination to expect to send customized messages while you can do this in the email. It offers a unique touch which expands the odds of change.
• Target Audience: By mailing, you can contact the right target group of onlookers as you can segment them according to their age, pay, likes, and so forth.
• Reporting and Analytics: You can know the open rate, bounce rate, conversions, click-through rates which the email offers for detailing and examination.
• Opt-In email: This is the email which is sent to the recipient with his/her authorization. Here the answer or change rate is higher, and it demonstrates that you value the recipient's privacy.